Field Notes covers graphic design, video, photography, social media, recruiting culture, and the creative leaders shaping how college programs—especially HBCUs—present themselves to the world.
At least 15 Division I HBCU-vs.-FBS games were projected to generate more than $6.9 million in guarantees in 2026. After a run of 77-7, 70-7 and 63-3 losses, the real question is not whether the checks matter — it is how HBCU programs should price the money, exposure, competitive cost and brand risk together.
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Three early-season HBCU football broadcasts produced audience numbers worth paying attention to: 1.2 million for the MEAC/SWAC Challenge, 638,000 for the Labor Day Classic and 412,000 for the Orange Blossom Classic. The bigger story is what those numbers say about scheduling, distribution and the value of giving HBCU football better national windows.
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Seventeen Division I HBCU programs have already finished Week 1. Jackson State and Grambling exploded offensively, Alabama State stayed unbeaten with a shutout, and two Sunday classics still have the final word.
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The MEAC’s new “Built By Us” identity is more than a tagline. It gives the conference a flexible storytelling system built around ownership, legacy, excellence and the people who make HBCU athletics what it is.
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The pending Protect College Sports Act includes an HBCU Sports Media and Connectivity Program authorizing up to $180 million annually from 2027 through 2032 for broadband, media technology and live-sports production infrastructure.
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Nightcap is opening its HBCU Tour at Prairie View A&M on September 4, turning The Hill into a live national sports-media destination just before the Labor Day Classic.
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Twenty of 21 Division I HBCU programs played in Week 0. The MEAC went 5-1, seven active SWAC teams won, South Carolina State scored a school-record 87 points, and the first weekend of 2026 gave us plenty of early signals.
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Nearly 100 HBCU football games are set to appear across ESPN platforms in 2026–27. The bigger opportunity is what that expanded stage means for HBCU creative teams, branding and audience growth.
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Before Sam Jones became “Mr. Clutch” and won 10 NBA championships with the Boston Celtics, he built the foundation of a Hall of Fame career at North Carolina Central.
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